About the Author

Bill Walton is the Chief Sales Officer of Bill Walton Sales Training, a national authority on high net worth client acquisition.  Walton’s principles have been applied by the most notable Wall Street firms, leading banks and world renown insurance companies. His work helps those who are not only trying to sell more, but to simultaneously build lasting relationships.  He has more than twenty-five years of experience helping individuals and teams "mean more" to clients and prospects.  

Walton's extensive work in Wealth Management, Banking and Insurance has centered on bringing sophisticated selling techniques to the financial professional-prospect interaction. He is also a sought-after keynote speaker known for his motivating talks and client value creation, getting HNW prospects to "decide" and developing COI relationships. His cutting-edge sales training has been installed at such companies as Bank of America Merrill Lynch, American Century Investments, Nationwide Retirement and Chubb to name a few. Bill’s approach has helped his clients retain their most coveted accounts and win business back from the grasp of the competition.  

As a writer, Bill is an amazon best selling author. He published Taming the Four Headed Dragon, a value creation playbook to help professionals get the sales growth they need and attract the clients they want, all on a limited time budget. Bill was recently acknowledged by America’s PremierExperts® as one of the leading experts in his field, and won the Quilly Award for his book The Winning Way. 

Bill publishes the Client Acquisition sales blog and has been a featured guest on CNN. He’s worked as an adjunct professor at New York University and has been a featured contributor to Human Resource Executive magazine. Bill is an active member in the Professional Society of Sales and Marketing Trainers, and currently sits on the board of the Juvenile Diabetes Research Foundation.

Bill graduated magna cum laude from Connecticut State University with a degree in Business Administration and received a Master’s degree in Human Resource Education from Fordham University. He lives in Princeton, NJ with his wife Amy and daughter Juliet.

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