About the Author
Bill Walton is the Chief Sales Officer of Bill Walton Sales Training, a Greater New York-based authority on creating greater value in the customer interaction. Walton’s sales principles have been applied by the most notable Fortune 500 companies as well as individual high-performing salespeople. His work helps those who are not only trying to sell more, but to simultaneously build lasting relationships. He has more than twenty-five years of experience helping individuals and teams add value to customers in a way that's un-blurring the lines of differentiation among their fiercest competitors.
Walton's extensive work in the financial services industry assisting financial advisors, planners, mutual fund wholesalers, and institutional retirement salespeople has centered on bringing sophisticated selling techniques to the financial services sales arena. He is also a sought-after keynote speaker on the topic. Walton is known for his cutting-edge sales training and value creation work with prominent Fortune 500 companies such as Avis Budget Rental Car, American Express, and Merrill Lynch. Bill’s approach has helped his clients retain their most coveted accounts and win business back from the grasp of the competition.
Prior to founding Bill Walton Sales Training, Walton worked for two prominent professional services firms selling large-scale sales training and consulting projects. His clients included CIGNA Retirement, CIGNA Healthcare, Stanley Tools, and Unilever. During this time, he formulated his value-creation philosophy by learning what it took to sell to and serve clients with extremely high expectations. Bill also spent ten years in sales and marketing within the consumer products industry, learning the value of delivering on a brand promise. These experiences have all served to provide the inspiration for his work with salespeople today.
As a noted speaker, Bill is asked to deliver engaging talks on such topics as Bullet-proofing relationships, Making your story make the difference and Sales process as product. Bill recently published Taming the Four Headed Dragon, a value creation playbook to help professionals get the sales growth they need and attract the clients they want, all on a limited time budget. Bill was recently acknowledged by America’s PremierExperts® as one of the leading experts in his field.
Bill publishes the Value Creation sales blog and has been a featured guest on CNN. He’s worked as an adjunct professor at New York University and has been a featured contributor to Human Resource Executive magazine. Bill is an active member in the Professional Society of Sales and Marketing Trainers, and the Greater Philadelphia Senior Executive Group (GPSEG) and currently sits on the board of the Juvenile Diabetes Research Foundation.
Bill graduated magna cum laude from Connecticut State University with a degree in Business Administration and received a Master’s degree in Human Resource Education from Fordham University. He lives in Lawrenceville, NJ with his wife Amy and daughter Juliet.